Shutterstock acquires stock video platform Pond5 for $210 million


After Turbosquid and PicMonkey, stock photo platform Shutterstock has acquired another company. This time, it’s Pond5, one of the major stock video platforms in the world. Shutterstock has disclosed the details of the deal, revealing that they acquired Pond5 for $210 million.

Pond5 is an online marketplace for royalty-free and editorial videos. Its customers include companies like Netflix, Disney, NBC, and BBC, to name just a few. Its collection includes 30 million licensable video clips, 1.6 million music tracks, and 1.7 million sound effects assets. The platform gathers over 115,000 active contributors from 180 countries all over the globe.

“Pond5 is a trusted partner for many filmmakers, media organizations, and marketers worldwide due to its award-winning tools, including patented Visual Search for video, and it’s an easy-to-use platform,” said Jon Oringer, Shutterstock’s Interim CEO. “Through this acquisition, Shutterstock will not only gain a world-class platform and tools but will also expand its marketplace to include more customers and contributors than ever before.”

So, how is it all going to look? The acquisition further increases Shutterstock’s video business and expands its editorial video offering. However, for now, everything will appear the same: Shutterstock and Pond5 will continue to operate as two separate platforms. “This means there will be no operational changes for our valued contributor networks on either Shutterstock or Pond5,” Oringer explains.

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