KUKA HOME Debuts New Product Lines in Expanded High Point Showroom


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KUKA HOME, one of the world’s largest producers of upholstered furniture, will showcase new product lines for its North American customer base here in an expanded showroom at the Spring High Point Market.

 

Following the opening of KUKA HOME’s new 30,000 sq.ft. Las Vegas Showroom in January, the company has expanded its High Point showroom at 210 S. Main Street by almost 8,000 sq.ft. to a total of 73,540 sq.ft. as it debuts a new promotionally priced power and manually operated motion upholstery line called Relax Avenue at the HPMKT. KUKA will also show its mattress line in High Point for the first time in a mattress gallery adjacent to the Relax Avenue display.

 

Relax Avenue

Relax Avenue diversifies our product offering as we enter a new segment of business focused on opening price points in power and manual motion upholstery,” said Matt Harrison, President of KUKA HOME North America. “This collection enables us to offer starting price points to existing customers and to expand our business with new customers,” he said.

 

“The Relax Avenue line is made in Vietnam and features our Kuka-made K-Tron mechanisms,” he added.

 

Relax Avenue motion upholstery offers plush seating in fabric and leather covers with generously padded arms and channeled backs, and features USB ports, cupholders and hidden storage for the ultimate in laid-back living

 

Mattress Showroom Gallery

 

KUKA HOME has been producing its own line of memory foam and innerspring mattresses in a 250,000-square-foot facility near Monterrey, Mexico for nearly two years. This spring marks the first time the company has displayed its mattress line at HPMKT, featuring a Mattress Gallery with about a dozen models. “We are offering a full range of comfort and support options for both memory foam and innerspring mattresses in a variety of fabrics and foams,” said Michael Carter, vice president of sales for KUKA’s mattress division. “We will have on display many features and benefits, such as cooling, breathability and sustainable materials. We will create customized programs for each retailer using their brand name and cover selection,” he said.  

 

The new showroom addition includes a café for enjoying a cup of coffee in the morning or a place to relax in the afternoon.

 

In addition to these new galleries, KUKA HOME has several fresh designs in trend-focused stationary and function-packed motion upholstery.

 

In stationary, the company is introducing the new Mediterranean Collection with six groups. This trendsetting new style category is an updated take on KUKA’s California Casual category, which has been very successful in past markets. The collection features relaxed, casual designs with generous scale and natural finishes inspired by the beautiful Mediterranean coast. Earth tones and deep ocean blues mix with airy neutrals to create a seaside-themed escape.

 

KUKA also has several new stationary designs to be introduce in its in-line seating categories.

 

KUKA’s motion line has various new styles featuring casual motion looks and the latest innovations in technology and design. “We’ve expanded our recliner program with additional designs and functionality including super zero gravity and heat & massage,” said Harrison.

 

The company will continue to show LUXE CINEMA, offering the ultimate home theater experience with show-stopping pieces and built-in technologies and pop-in accessories.

 

KUKA HOME continues to target big-box and e-commerce channels

 

  • Space-saving, style-savvy and simple-to-assemble, Build Simply offers trend-focused designs to meet the needs of today’s lifestyles. Originally designed for e-commerce, these designs offer high load-ability for all customers to mitigate the increased freight prices. This includes stationary leather groups with KD backs and a KD dining chair that allows for over 1,000 pieces per 40-ft HQ container.
  • B social, a collection targeting Millennial consumers with clean lines and colorful, updated designs for small spaces, has continued to do well. This market we will have three new introductions, including sleek high-leg motion designs and roomy stationary sectionals.
  • Work Smart Home Office Chairs will have two new introductions that offer all-day comfort, ergonomic support, and elevated style.

 

Vietnam & Mexico Factory Items on Display

 

Also on display is an assortment of dining and accent seating items that will start shipping out of KUKA’s new Vietnam Dining & Accents Factory in May 2022. These items include accent chairs, dining chairs, ottomans, and storage benches. Select stationary fabric frames and accent chairs available in the company’s Mexico facility will also be shown.

 

Celebrating 40th Anniversary

Founded in 1982, KUKA HOME will celebrate its 40th anniversary throughout the year, starting at the April High Point Market by introducing a commemorative special edition KARMA CHAIR. The signature chair is a sleek modern pedestal style celebrating 40 years of design excellence.

 


 

About KUKA Home

KUKA HOME is a global leader in the design, development and production of stylish, high-quality, value-priced upholstered furniture sold in over 120 countries. Founded in 1982, KUKA HOME has world headquarters in Hangzhou, China and US headquarters and a showroom in High Point. The company’s highly efficient vertically integrated supply chain encompasses over 10 global furniture factories, a mattress and mechanism factory and production and design research centers in China, Vietnam, Milan and High Point.

 


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