TikTok differs from all other social platforms a lot. Of course, its differentiation is that it displays short videos. But unlike other social media, it focuses more on discovering new content rather than what your friends have shared or posted. Well, no one will haunt TikTok. Mark Zuckerberg and other Meta executives have issued some statements that clearly show beating TikTok is their top priority. As for now, we know some details about how the Facebook app will change to make competition with TikTok.
As said, the Facebook app will get a major redesign at least in the feed that will focus on recommendations. Thus, Facebook will turn into a discovery engine. So no matter who you follow, what groups you like, and what your friends post. Soon, you will see basically what creators and pages post and promote.
Tom Alison who heads up the Facebook app at Meta said that their main goal is to make Facebook a “Discovery Engine.” In other words, your feed will rely on recommendations, like TikTok.
Facebook App Will Get Major Changes
Other than that, we will also get back Messenger’s inbox back into the Facebook app.
Further reading: TikTok Live Subscription Service Is Online – New Way To Make Money
For the time being, there is no info on when the changes will occur. But as some minor changes are also being tested on Instagram, there is every reason to think the Facebook app will get changes quite soon.
However, there are serious concerns that more recommendations could also be problematic. The current algorithm of Facebook Feed is blamed for promoting misinformation.
Anyway, Alison told The Verge that in the Facebook app, there will be stricter rules for recommended content. Interestingly, Facebook is changing the algorithm to reduce “negative experiences.”
“‘Reducing negative experiences’ has been removed as a product priority since it’s more aptly tied to the product culture we are trying to build throughout our approach of being ‘Trustworthy,’ ‘People-Centric,’ and ‘Unified,’” Alison wrote. “Our focus is doing this holistically across all of our products as a permanent part of our culture as opposed to a short-term priority.”