Accentrics Home Heads to High Point with 500-Plus Ready to Ship SKUs


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Accentrics Home, A Hooker Furnishings Company, is heading to High Point Market with an assortment of on-trend accent furnishings, an eclectic mix of more than 500 unique pieces best described as “jewelry for the home.” All are in-stock and ready for immediate shipment.

 

Developed in 2016 by HMI Group, this will be the first Market with Allison Eremita, vice president of sales and merchandising, a veteran retail product designer who was hired six months ago and charged with recasting the line with higher value, on trend product.

 

“Our team has analyzed every SKU to refocus the line on the four most important categories that set the tone in a space, namely, accent chairs, upholstered and metal beds, drawer and door accent chests and consoles, and small accents tables (think martini tables and unique side tables) that can be easily moved around a room,” Eremita said. “These are the kinds of items that every retailer needs to sprinkle into their living room, bedroom and dining selling areas to help drive consumers into their stores on a more regular basis, especially those competing with specialty lifestyle stores in their marketplaces. These pieces are like jewelry for the home.”

 

With some $30 million in inventory already warehoused in Hooker Furnishing’s brand-new, 800,000-square-foot distribution facility, strategically located near the Port of Savannah, orders written at Market will likely be on the way to buyers before they themselves arrive home from the event.

 

Along with quick delivery, the emphasis in the Accentrics Home showroom at 220 Elm this Market is on helping dealers drive traffic with cash-and-carry type designs that satisfy shoppers’ yen for immediate gratification. “We have focused on developing unexpected, and fresh home fashions designed to be collected, rather than collections,” Eremita said. “We will showcase a new program of larger scale upholstered beds in multiple colors. There’s also a new accent chair program set apart by bright colors, more contemporary design and very soft livable fabrics, and a variety of chests, bars, consoles and accent tables. 

 

Inspiring the designs are key trends like California casual, mid-century modern and mixed media influences throughout the accent chests and consoles, accent tables, beds, and unique nightstands developed with more relaxed finishes and rustic influences that hide the wear and tear of family life. “Everything has been created with a mindfulness toward the environment and how consumers really want to live now,” Eremita noted.

 

“Indeed,” she said, “the new whole-home-spanning assortment is centered around the keystone idea of Trending Eclecticism; that is, designs are characterized by variety and unpredictability, incorporating pieces from many different periods and styles. Our unmatched agility and data-driven design choices enable us to create exactly what style-savvy consumers are looking for, right as they are looking for it.”

 


 

About Hooker Furnishings

Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation’s largest publicly traded furniture sources and encompasses 12 operating businesses. These brands include: Hooker Furniture, Hooker Upholstery, Bradington-Young, Sam Moore Furniture, Shenandoah Furniture, H Contract, Accentrics Home, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West.  Hooker Furnishings Corporation’s corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company’s stock is listed on the Nasdaq Global Select Market under the symbol HOFT.

 


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